Infiniti plans to keep its name — and especially its new M hybrid sedan — in front of basketball fans for the next few weeks as a sponsor of NCAA Men’s Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV.
CBS Sports and Turner Sports have teamed up with automaker Infiniti in a pact that extends well beyond the margins of March Madness. Having signed on as an official NCAA corporate partner, Nissan’s Infiniti marque will run a multiplatform campaign on CBS, CBSSports.com and NCAA.com throughout the regular season. Once the the newly expanded 68-team tourney tips off on Turner’s truTV, Infiniti will begin running its spots in each March Madness broadcast.