RTDNA-SYRACUSE SURVEY, PART 4

Local News Innovation Focuses On Streaming, Social And Coping With COVID

Close to half of local TV news directors and half of radio managers report any innovation their station took on during 2020 was to cope with COVID. Local news managers cited the “enormous logistical challenge” of moving workflows remote and cloud based. “No-contact storytelling” posed another challenge.

Media Companies Have 3 Ways To Innovate

With revenue in decline, innovation is imperative for media companies and there are three clear avenues to that innovation: buying a startup, innovating from within and engaging in a joint venture.