The Academy of Television Arts & Sciences will honor the National Association of Broadcasters (NAB) with the Philo T. Farnsworth Corporate Achievement Award at the 75th Engineering, Science & Technology Emmy Awards on October 18, 2023, in Los Angeles, Calif.
Last week, at the Comcast Technology Center, NBCUniversal brought together nearly 50 local businesses and agencies, its local sales team and experts across the entire company to discuss One Platform resources that local marketers can begin to leverage, from NBC Spot On, to Open Doors, to company experts across business development, commercial innovation, measurement, and local advertising. Here are some key takeaways from the event.
Local News Innovation Focuses On Streaming, Social And Coping With COVID
Close to half of local TV news directors and half of radio managers report any innovation their station took on during 2020 was to cope with COVID. Local news managers cited the “enormous logistical challenge” of moving workflows remote and cloud based. “No-contact storytelling” posed another challenge.
With revenue in decline, innovation is imperative for media companies and there are three clear avenues to that innovation: buying a startup, innovating from within and engaging in a joint venture.
