Innovid’s CTV And Video Technology Now Available In China

Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, today announced its global technology expansion in China. The company has appointed David Chen, former Google Platforms country manager and Publicis managing director, to oversee Innovid’s presence as Executive Director, China. Innovid’s investment in China further expands the company’s global CTV and measurement footprint […]

Media Pulse, Innovid Partner To Advance Connected TV Advertising In Canada

Media Pulse Insights & Technology, an exclusive connected TV advertising marketplace, today announced a partnership with Innovid, an independent CTV advertising and measurement platform for the world’s largest brands. Through this partnership, Media Pulse will bring Innovid’s advanced CTV creative advertising capabilities to the Canadian market and, specifically, to Media Pulse advertising clients. Innovid produces personalized […]

Yangaroo Partners With Innovid For CTV And Digital

Yangaroo Inc., a provider of workflow management and media distribution solutions, said its advertising content management and delivery division has entered into a partnership with Innovid, an independent advertising and measurement platform for CTV. Innovid enables data-driven personalization, real-time decisioning, scaled ad serving, and accredited measurement through a global infrastructure powered by exclusive partnerships and […]

Innovid Key To Address Growing Data Privacy, Identity Concerns

Innovid, an independent CTV advertising and analytics platform, today introduced Innovid Key, an infrastructure approach to identity management. Developed to enable an accurate and persistent method by which advertisers can better understand and target audiences, the company said the approach “unlocks numerous identity solutions in concert with Innovid’s proprietary Household Graph, in a secure, privacy-compliant […]

CTV Measurement Study Taps Into Innovid Insights

Innovid, an independent ad delivery and measurement platform for connected TV, today announced the findings of a first-of-its-kind report called Decoding CTV Measurement: An In-depth Look at Reach, Frequency and ROI that it says dispels major myths about one of the fastest-growing channels. Created in response to rising demands for streaming, the report was conducted in partnership with the Association of […]

Study: Two-Thirds Of Advertisers Use CTV To Strengthen Link Between TV And Digital

Innovid and Digiday’s State of CTV Advertising report surveyed brand marketers and agency execs to determine where industry stands in the CTV advertising picture.

Innovid Adds MRC Accreditation For Display Ad Measurement

Independent advertising and analytics ad platform for television Innovid today announced it has been granted accreditation by the Media Rating Council (MRC) for its measurement of rendered display ad impressions, expanding the omni-channel ad server’s existing accreditations in video and OTT. Innovid’s accreditations now span measurement of rendered display impressions — desktop, mobile web and […]