Innovid said it launched Harmony Direct, the first in a series of products aimed at cleaning up the connected TV advertising supply path. Roku and digital company PMG are among the first to use Harmony Direct. Harmony is designed to send more advertiser dollars toward media, increasing revenue opportunities for publishers and creating a more sustainable, transparent system for advertisers, Innovid said.
Innovid said that connected TV continues to grow its share of digital video impressions and that it offers advertisers an opportunity to run enhanced ads that generate more attention from consumers. According to Innovid’s The CTV Advertising Insight Report 2024, CTV accounted for 53% of video impressions, up 12% from a year ago.
Innovid, an independent advertising platform for the delivery, personalization and measurement of converged TV across linear, CTV and digital, has launched a cookieless cross-device solution that it says “effectively matches […]
Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019. That’s according to a new […]
Innovid Corp., an independent advertising platform for delivery, personalization and measurement of converged TV across linear, connected TV (CTV) and digital, today announced a first-to-market partnership with Upwave, an analytics platform […]
The partnership will cover the Fox portfolio, leveraging InnovidXP for measurement of linear and streaming.
Exclusives
Innovid has introduced its TV measurement platform for converged TV, InnovidXP, which it says demonstrates its “commitment to measurement innovation with the first unified cross-platform solution directly integrated with ad serving […]
Innovid’s annual Global Benchmarks Report findings highlight connected TV’s success in reaching and engaging global audiences, reveals deeper measurement and optimization tactics.
Peach, a provider of video advertising workflow and delivery solutions, today introduced a platform integration with Innovid, a pioneer in digital TV ad technology. Innovid is one of the largest […]
BMO analyst Daniel Salmon on Monday initiated coverage of ad tech company Innovid with an “outperform” rating. Citing Innovid’s involvement in the fast growth of connected TV advertising, Salmon set a target price for Innovid stock at $13 a share. Innovid closed last Thursday at $6.98 a share.
Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, today announced its global technology expansion in China. The company has appointed David Chen, former Google Platforms country manager […]
Media Pulse Insights & Technology, an exclusive connected TV advertising marketplace, today announced a partnership with Innovid, an independent CTV advertising and measurement platform for the world’s largest brands. Through this […]
Yangaroo Inc., a provider of workflow management and media distribution solutions, said its advertising content management and delivery division has entered into a partnership with Innovid, an independent advertising and […]
Innovid, an independent CTV advertising and analytics platform, today introduced Innovid Key, an infrastructure approach to identity management. Developed to enable an accurate and persistent method by which advertisers can […]
Innovid, an independent ad delivery and measurement platform for connected TV, today announced the findings of a first-of-its-kind report called Decoding CTV Measurement: An In-depth Look at Reach, Frequency and ROI that it […]
Innovid and Digiday’s State of CTV Advertising report surveyed brand marketers and agency execs to determine where industry stands in the CTV advertising picture.
Independent advertising and analytics ad platform for television Innovid today announced it has been granted accreditation by the Media Rating Council (MRC) for its measurement of rendered display ad impressions, […]
