Fox Corp. and Innovid In Cross-Platform Measurement Deal

The partnership will cover the Fox portfolio, leveraging InnovidXP for measurement of linear and streaming.

Half Of Innovid’s Ad Impressions Were CTV During 2Q

Innovid Launches InnovidXP To Solve Cross-Platform TV Measurement

Innovid has introduced its TV measurement platform for converged TV, InnovidXP, which it says demonstrates its “commitment to measurement innovation with the first unified cross-platform solution directly integrated with ad serving data and creative personalization.” The launch of InnovidXP comes one quarter after its acquisition of TVSquared. Driven by over one billion TV impressions processed daily […]

Study: Global CTV Impressions Outpace Mobile, Accounting For Nearly Half Of Video Impressions

Innovid’s annual Global Benchmarks Report findings highlight connected TV’s success in reaching and engaging global audiences, reveals deeper measurement and optimization tactics.

Peach And Innovid Integrate Platforms Bridge A Gap In Creative Ad Workflow

Peach, a provider of video advertising workflow and delivery solutions, today introduced a platform integration with Innovid, a pioneer in digital TV ad technology. Innovid is one of the largest independent ad platforms globally, and now through a new API integration by Peach using Innovid Creative Bridge, customers will be enabled to seamlessly deliver creative […]

Innovid To Acquire TVSquared, Transaction Valued At $160M

BMO Analyst Initiates Coverage Of Innovid With ‘Outperform’ Rating

BMO analyst Daniel Salmon on Monday initiated coverage of ad tech company Innovid with an “outperform” rating. Citing Innovid’s involvement in the fast growth of connected TV advertising, Salmon set a target price for Innovid stock at $13 a share. Innovid closed last Thursday at $6.98 a share.

Innovid Shares Begin Trading On New York Stock Exchange

Innovid’s CTV And Video Technology Now Available In China

Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, today announced its global technology expansion in China. The company has appointed David Chen, former Google Platforms country manager and Publicis managing director, to oversee Innovid’s presence as Executive Director, China. Innovid’s investment in China further expands the company’s global CTV and measurement footprint […]

Media Pulse, Innovid Partner To Advance Connected TV Advertising In Canada

Media Pulse Insights & Technology, an exclusive connected TV advertising marketplace, today announced a partnership with Innovid, an independent CTV advertising and measurement platform for the world’s largest brands. Through this partnership, Media Pulse will bring Innovid’s advanced CTV creative advertising capabilities to the Canadian market and, specifically, to Media Pulse advertising clients. Innovid produces personalized […]

Yangaroo Partners With Innovid For CTV And Digital

Yangaroo Inc., a provider of workflow management and media distribution solutions, said its advertising content management and delivery division has entered into a partnership with Innovid, an independent advertising and measurement platform for CTV. Innovid enables data-driven personalization, real-time decisioning, scaled ad serving, and accredited measurement through a global infrastructure powered by exclusive partnerships and […]

Innovid Key To Address Growing Data Privacy, Identity Concerns

Innovid, an independent CTV advertising and analytics platform, today introduced Innovid Key, an infrastructure approach to identity management. Developed to enable an accurate and persistent method by which advertisers can better understand and target audiences, the company said the approach “unlocks numerous identity solutions in concert with Innovid’s proprietary Household Graph, in a secure, privacy-compliant […]

CTV Measurement Study Taps Into Innovid Insights

Innovid, an independent ad delivery and measurement platform for connected TV, today announced the findings of a first-of-its-kind report called Decoding CTV Measurement: An In-depth Look at Reach, Frequency and ROI that it says dispels major myths about one of the fastest-growing channels. Created in response to rising demands for streaming, the report was conducted in partnership with the Association of […]

Study: Two-Thirds Of Advertisers Use CTV To Strengthen Link Between TV And Digital

Innovid and Digiday’s State of CTV Advertising report surveyed brand marketers and agency execs to determine where industry stands in the CTV advertising picture.

Innovid Adds MRC Accreditation For Display Ad Measurement

Independent advertising and analytics ad platform for television Innovid today announced it has been granted accreditation by the Media Rating Council (MRC) for its measurement of rendered display ad impressions, expanding the omni-channel ad server’s existing accreditations in video and OTT. Innovid’s accreditations now span measurement of rendered display impressions — desktop, mobile web and […]