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Autoplay Video Ads Come To Articles

Digiday | by TVNewsCheck

While the inRead ads have been around since 2012, scroll-based autoplay video ads have become the new normal site on the Web. Facebook, for example, has pushed the format heavily on its site and mobile app, and the approach has been successful so far: Facebook said that users view over a billion ads a day, and agencies like MEC say that the autoplay ads generate 5% to 6% higher engagement than non-video ads.