Inscape, the data unit of smart TV maker Vizio, said it will be providing expanded coverage of local TV stations by tapping into smart TV tuners in all U.S. markets. Data from 22 million opted-in smart TVs will be used by stations and measurement companies, including Comscore and VideoAmp, to provide more detailed viewing information from a larger number of viewers.
A lot has been said about how cord-cutting decimates traditional linear television’s viewership.
But according to Inscape, the data division of Vizio, many of the people who haven’t cut the cord have also reduced their viewing of satellite and cable TV. In its Q2 2023 TV Market Trends report about 5% of U.S. pay TV households have stopped viewing content via cable and satellite. That’s up from 4% in Q4 2022. Others have cut back significantly.
The measurement company will use Inscape ACR data from approximately 20 million Vizio TVs, obtains first window of exclusivity to Vizio’s newly expanded local station coverage.
MadHive, the advanced TV advertising solutions company best known for delivering evidence-based accountability with cryptography, today announced a strategic relationship with Inscape, a provider of smart TV viewing data. Integrating […]
