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Disney Spends $24M On Ads For ‘Inside Out’

MediaPost | by TVNewsCheck

Following the now best-ever opening weekend box-office champion Jurassic World, another expected big summer movie, Disney/Pixar’s new animated movie Inside/Out, opens this weekend — also spending significant national TV media dollars. Since it ramped up its advertising spending around the beginning of May, Disney/Pixar has spent some $24.4 million in national TV advertising for Inside/Out — 4,638 national TV airings — according to iSpot.tv. (This doesn’t include millions of related, co-branded TV spots by movie consumer product marketing partners.)