Instacart quietly debuted its self-service tool for promoted products in search results in its advertising platform on Tuesday as demand for the company’s services continues to climb. Brands and agencies can now buy ads through a self-service platform. The move toward featured products in search results will enable the online platform to not only compete for ad dollars from grocery brands advertising on ecommerce sites such as Amazon and Walmart, but on Google, Bing and Facebook as well.
