Snapchat, Instagram Launch TV-Style Shows

Instagram’s  28-episode scripted series, Shield 5, is scheduled to play out over the next few weeks, with one 15-second episode per day posted to the show’s dedicated Instagram account. Last week, in time for the Iowa caucus voting, Snapchat released its first original show, Good Luck America, hosted by former CNN reporter Peter Hamby.

Nielsen To Expand Its Social Media Coverage

When Nielsen launched its Twitter TV Ratings in the fall of 2013, it hoped to measure a great deal of the conversation about TV shows taking place in the social-media sphere. Now the company will have to contend with a lot more chatter. The company will expand its work to Facebook, and, at a later date, Instagram, and will measure aggregate-level conversation related to TV shows taking place in posts shared with friends and family, with followers and with the public at large.

Instagram To Expand Advertising

Facebook will turn on the money pipeline on its photo-sharing service Instagram, opening the platform to all advertisers.Marketers will be able to target users by interest, age and gender among other factors. Instagram has largely been free of advertising to this point.

How Newsrooms Can Maximize Instagram

Katie Hawkins-Gaar advises news organizations that they only way to do Instagram is to dive right in, get to know the community test ideas. In addition to experimenting, she says it’s an ideal venue to shocase photography, tease out long-form stories and present news in a new format.

Instagram Looks To Expand Its ‘Editorial’ Team

Instagram’s Video Ads Live With Big Brands

After six months of testing, Instagram’s video ads are officially here. Representing the Facebook-owned platform’s next big step in generating revenue, it launched 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW during the wee hours of Thursday morning. For instance, Disney is promoting its film, Big Hero 6, with a video showing animated characters posing as if they are taking selfies.

CNN Shares Instagram Pics On New Platform

Images taken by CNN journalists showing ‘scenes from the field’ will be shared via its new online platform, to engage with their community beyond traditional reporting. Brings Vine, Instagram To Live TV has integrated Vine and Instagram Video into its flagship Interactivity Suite (IS), a toolkit for creating the technical backbone of social TV and multiscreen engagements. Now broadcasters and advertisers that use the IS or “Sync” Ad platform will be able to push and pull user generated data from Vine and Instagram video into […]

Fall Promos: TV Networks Favor Sneak Tweets

You may find more promos for new fall TV shows online these days than you will on your TV set. With the rise in social-media has come an intensification of TV-network efforts to inject their new programs into the pop-culture conversation. The new season is weeks away, with many of the broadcast networks not launching fall series until mid-to-late September, or even October. However, on Twitter, Tumblr, Instagram and Facebook, the freshman series of autumn are already striving to be seen and heard.

NBC O&Os Add Instagram For Viewer Photos

The iPhone photo sharing app has been integrated into the NBC Owned Stations’ production systems, to make it quick and easy to use viewer images on the air or online.