Working to stand out in an increasingly competitive — and commoditized — market for advanced video advertising, marketers should turn to a familiar playbook, said Amy Baker, EVP of strategy and insight for A+E Networks, speaking on a CES panel on digital advertising.
Yo Soy El Artista advertisers Toyota, Revlon and T-Mobile will each have different, exclusive multiplatform roles in the new reality music competition.
Google continues to rake in advertising dollars once earmarked for television. Magna Global, part of IPG Mediabrands, committed $100 million of its managed client advertising dollars to the Mountain View, Calif. company in a one-year upfront deal, as more marketing brands realize the benefit of integrating television advertising with digital media.
