The guidelines define metrics to effectively capture the impact of AR campaigns. Public comment are open until March 9.
In an uncharacteristic breaking of the U.S. advertising trade association ranks, the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) issued a joint statement blasting remarks made last week by Interactive Advertising Bureau (IAB) CEO David Cohen characterizing Washington lawmakers as “extremists” hellbent on destroying the ad industry.
The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced two new additions to its senior team – Pam Zucker joined IAB as senior vice president, […]
Tough new proposed privacy regulations in California are inconsistent with the state’s recently passed Privacy Rights Act, the major ad organizations say in a letter sent Tuesday to California’s privacy agency. “We are concerned that several provisions in the proposed regulations contravene the clear text” of the law, the Association of National Advertisers, Interactive Advertising Bureau, American Association of Advertising Agencies, American Advertising Federation, and Digital Advertising Alliance write.
The Interactive Advertising Bureau’s IAB Tech Lab has unveiled the Global Privacy Platform (GPP) to standardize U.S. and global privacy preferences for digital ads and wants input on the plan. Getting the privacy part of targeted advertising right could be crucial to the continued health of what has been a booming online ad market. Statista.com predicted that digital ad spending in the U.S. alone will top $200 billion by 2025.
The Association of National Advertisers, Interactive Advertising Bureau, U.S. Chamber of Congress and other business groups are asking lawmakers to pass a privacy law that would override state measures. “A growing patchwork of state laws are emerging which threaten innovation and create consumer and business confusion,” dozens of organizations said in a letter sent to Congress last week.
Exclusives
The Interactive Advertising Bureau, whose digital ad space is under fire inside the Beltway over targeted ads, consumer data use, algorithmic issues and more, has tapped a former Amazon public policy executive with ties to Vice President Kamala Harris to help out.
For the first time, U.S. digital advertising revenues have passed $100 billion — totaling $107.5 billion in 2018, according to the Interactive Advertising Bureau’s Internet Advertising Revenue Report.
The Interactive Advertising Bureau on Wednesday will announce the launch of a training course for digital media buyers and sellers seeking expertise in programmatic advertising technology. The intensive educational course will be taught in person and online by industry executives at LiveRamp, CBS Interactive, Pandora — all with advanced experience and knowledge on the topic.
The Interactive Advertising Bureau released the schedule for a trimmed-down version of the Digital Content Newfronts, which will be held in New York April 30-May 4. The IAB is also planning to launch a West Coast version of the Newfronts, which will be held in the fourth quarter of this year.
The major ad organizations are continuing to press the FCC to reconsider new privacy rules that prohibit broadband providers from drawing on users’ Web browsing or app usage history for ad targeting, without their opt-in consent.
In the first advertising industry-wide initiative to tackle technical standards and formats associated with the rapidly changing marketplace, a joint venture of the Association of National Advertisers and its agency counterpart, the 4As, has spearheaded a coalition of the advertising, TV and digital media industry’s leading technical groups to create standards and best practices for managing video assets in a non-linear world.
Sensing imminent regulation of native advertising, the Interactive Advertising Bureau is asking the Federal Trade Commission to proceed with caution. Threatening the future of native ads, the agency said it believed that online ads can be deceptive when they are formatted to closely resemble news stories or other editorial content.
A majority of advertisers already use some form of advanced TV, which includes addressable and interactive TV efforts, in their marketing efforts. But overall media budgets are still low. Still, 70% of advertisers expect to spend more on advanced TV within the next 12 months.
Smartphone video viewing is having a corrosive effect on TV watching, research from On Device Research for the Interactive Advertising Bureau finds. The study finds most smartphone viewing is also taking place at home, as 90% of respondents reported home consumption as opposed to 49% saying they watch smartphone videos away from home.
Mobile video increasingly isn’t just about short-form videos. A new global survey finds that nearly 40% of people questioned say they watch videos five minutes or longer on their phones daily or more frequently, per a new Interactive Advertising Bureau survey.
The Interactive Advertising Bureau and its Digital Video Center of Excellence have named a new 19-member board of advisers that it says will work on issues surrounding video’s growth in mobile, over-the-top and all other platforms. It is expected to provide advice that will range from technology to content, measurement, research and even the IAB’s NewFronts.
The Interactive Advertising Bureau today announced the preliminary schedule for the digital content NewFronts, which begin with a presentation by The New York Times on April 27 and conclude with a presentation by HealthiNation on May 5. The IAB’s annual NewFronts Research Luncheon takes place the next day.
Online advertising in the first quarter of 2014 continued to grow at a steady clip from last year. U.S. Internet ad spending increased 19% to $11.6 billion in the period, according to new data from the Interactive Advertising Bureau and PwC US. That rate is slightly above the 17% growth for all of 2013, and the 16% gain in the year-earlier period.
For local media companies, the benefits of big data are many, including a positive impact on the bottom line, but harnessing that data presents a challenge. Working with big data invariably means stitching together a solution among a disparate field of vendors, as well as creating an in-house team to analyze the data. Not to mention the potential legal problems. Part one of a three-part special report on local media and big data, looking at the promises and challenges of this fast-changing field. Read part one here. Read the full report here.
As local media companies eye the potential of big data for deepening their engagement with audiences and advertisers, they are learning just how messy, expensive, incremental and imperfect the process can be. In the first of a three-part special report on local media and big data, NetNewsCheck looks at the promise and challenges of this fast-changing field.
U.S. Internet Ad Rev Up 15% To $36.6B In ’12
While search ads still make up nearly half of total online ad revenue, the Interactive Advertising Bureau and PricewaterhouseCoopers said Tuesday that mobile ad revenue more than doubled in 2012, accounting for 9% of online ad revenue.
The Interactive Advertising Bureau, a trade organization for the digital advertising industry, announced on Monday that it would lead the second annual Digital Content Newfronts in April. The conference takes its cue from the television “upfronts” in May, when broadcast and cable networks show off their new offerings to advertisers.
The Interactive Advertising Bureau issued a new report today estimating the global mobile advertising market at $5.3 billion, with a wide gap between developed and emerging regions. Asia-Pacific, for example, represented 35.9% of worldwide mobile ad spend, North America, 31.4%, and Europe, 25.9%.
March Madness is over, but new data from Millennial Media and the Interactive Advertising Bureau shows just how much of a cross-platform phenomenon the NCAA tournament has become.
The Interactive Advertising Bureau has a new chairman. Peter Naylor, NBCUniversal’s EVP of digital media sales, was introduced as the IAB’s new chairman Sunday at the organization’s annual meeting in Miami Beach.
Plagued by inconsistent measurement systems, the industry is seeking to standardize online audience measurements. The IAB, ANA and 4As are working on the Making Measurement Make Sense initiative that could help boost digital and cross-platform ad growth.
Interactive Marketing To Garner $77B By 2016
By 2016, advertisers will spend $77 billion on interactive marketing — or as much as they do on TV today, according to a new report from Forrester Research. By then, search, display and mobile marketing will account for 35% of all ad spending.
As further evidence of an industry-wide recovery, domestic Web ad revenues hit $7.3 billion during the first quarter of the year, according to new data from the Interactive Advertising Bureau and PricewaterhouseCoopers. Year-over-year, that represented a robust 23% increase, as well as the highest first-quarter revenue level ever.
Sensing that the lack of standards and a digital currency is hurting business growth, the Interactive Advertising Bureau, the Association of National Advertisers, and the American Association of Advertising Agencies have banded together to “simplify the planning, buying and evaluating of digital media.”
In an effort to lure more lucrative brand advertising dollars to the Web, the Interactive Advertising Bureau (IAB) anointed six new online ad formats Monday at its Leadership Conference.
