The country’s two leading cable operators are deploying the EBIF technology that propels interactive advertising at a rapid clip. Comcast has 14 million-plus homes where set-top boxes have the technology installed, while Time Warner Cable had EBIF teed up in approximately 5 million set-top boxes at the end of 2010.
interactive cable advertising
April 18, 2024
Editor on Duty: Mark K Miller.
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