Taking a page from the online advertising options playbook, Lexus recently ran an interactive TV campaign where viewers could “skip” TV commercials — similar to what they would do with online video advertising. The campaign ran from June 2 to July 13, promoting the Lexus LS on more than 15 connected TV platforms including Roku, XBox 360, and Amazon Fire TV.
ExciteM, a San Francisco-based media company that develops and implements interactive TV participation campaigns based on its proprietary platform, will be a featured startup at the 2014 NAB Show. ExciteM’s interactive participation technology allows newscasters and audiences to interact in real time. It is designed for local and national television stations and powers social engagement for events ranging from local polls to the Sochi Olympics and Golden Globe Awards.