Pearl announces it will test interactive news and ad trials in three markets. The consortium will also expand its test of the Mobile Emergency Alert System in Florida later this spring.
Apple Inc. CEO Tim Cook said technology for televisions was of “intense interest” but stressed the company’s efforts would unfold gradually amid speculation the iPad and iPhone maker was on the brink of unveiling a revolutionary iTV.
A report from Conlumino is suggesting that smart TVs may be the next hot way to make online purchases. The report suggests that up to 25% of UK consumers will make online purchases from interactive TVs before the end of 2014.
In the wake of the cable industry’s new advertising effort Canoe Ventures scaling back, more companies continue to talk up their future interactive TV services for advertisers. Time Warner Cable said it has launched Enhanced iTV, which offers its advertisers in specific iTV markets the added capability to deliver a targeted message based upon the time of day so advertisers can reach demographically targeted audiences on a variety of networks.
Exclusives
There’s a “You say potato, I say potahto’ scenario going on in interactive TV. The term ITV is used to refer to two types of interactivity: one dealing with usage, the other with technology. “Interactive television is about engaging with content [on the TV], not the hardware [with which you engage],” said Ashley Swartz, senior VP-ITV practice lead at Digitas. “TV is the next great disruptor, which is a paradox, as advertisers look at it as their anchor.”
