Many of the same app developers focused on the web today will help bring interactivity to ATSC 3.0 viewers in the future thanks to the standard’s W3C compliance and clever use of broadcast, broadband and non-real-time content in the home. Above, NAB’s So Vang demos the interactive in-home experience offered by 3.0 in the NAB Futures Zone during the NAB Show last month.
‘Rising Star’ Shines New Light On Interactivity
A new app for smartphones and tablets lets viewers of the new ABC talent series vote in real time during the live broadcast to determine whether singers move on to the next round or go home. The technology making this real-time audience interaction possible is Screenz’ Real Time Platform, a cloud-based solution that in testing has demonstrated the ability to process more than 100 million interactions per minute.
