NIELSEN GLOBAL ADVIEW PULSE REPORT
3Q: TV Ads Still Champ, But Net Ads Are MVP
According to Nielsen’s quarterly Global AdView Pulse report, ad spend by media type continued on trend through the first three quarters of 2013, with television and display Internet advertising leading the charge globally.
A majority of Americans say they ignore Internet ads — far more than television, radio and newspaper ads. Some 63% of consumers say they tend to ignore or disregard all Internet ads. Among this group, 43% say they don’t pay attention to banner ads and 20% ignore search ads.
