Internet Broadcasting VP John Sailer says that Woldnow CEO Gary Gannaway twisted the truth about IB in his Executive Session interview with TVNewsCheck earlier this week. Contrary to Gannaway’s assertions, IB did not outsource its CMS, it has a fully integrated video player and draws far more than 5% of its traffic from national content. Also, he says, Gannaways estimate of IB’s ad impressions is “entirely incorrect.”
The television station group is paying $20 million to acquire the digital services provider. Its products include websites, a digital publishing platform, original and syndicated content, as well as one of the largest digital advertising agencies.