The station group has consolidated its three providers of online technology — Inergize, Internet Broadcasting and The Enterprise Technology Group (EndPlay) — into one newly branded business under Phillip Hyun (pictured), the former CEO of Enterprise.”We are looking to leverage the assets and the people … to create a bigger and better company,” Hyun says.
Under the agreement, Internet Broadcasting Systems will provide digital advertising operations for Journal Broadcast Group’s 13 television and 35 radio stations. “We are the back office execution for their sales campaigns,” says Elmer Baldwin, IB’s CEO.
Internet Broadcasting will provide digital advertising operations support for Hubbard Broadcasting’s TV group. The partnership includes creative development through campaign coordination and trafficking, as well as SEO and SEM.
Existing Internet Broadcasting clients extend full-service agreements and expand mobile, social, video and development platform services
For local media companies, the benefits of big data are many, including a positive impact on the bottom line, but harnessing that data presents a challenge. Working with big data invariably means stitching together a solution among a disparate field of vendors, as well as creating an in-house team to analyze the data. Not to mention the potential legal problems. Part one of a three-part special report on local media and big data, looking at the promises and challenges of this fast-changing field. Read part one here. Read the full report here.
As local media companies eye the potential of big data for deepening their engagement with audiences and advertisers, they are learning just how messy, expensive, incremental and imperfect the process can be. In the first of a three-part special report on local media and big data, NetNewsCheck looks at the promise and challenges of this fast-changing field.
For TV broadcasters, newspapers and radio stations, a truly cross-platform CMS that can easily cross over legacy lines and integrate disparate systems and workflows is the grail. A future in which media companies become multimedia organizations may be closer than some think. “Those barriers are coming down,” says WorldNow’s Craig Smith. “The industry needs to break down those barriers.” Part three of a three-part special report. Read the full report here.
Local newspapers and broadcasters today are seeking content management systems that are faster and more complex than ever before. And while vendors are constantly developing new products to keep up with evolving demands, the industry is facing contraction. “There are just too many players, and nobody is really big enough to have any control,” says Internet Broadcasting’s Elmer Baldwin. “There are some that just aren’t going to survive.” Part two of a three-part special report. Read part one here