IBC 2015

PBS Prepares Itself For IMF Deliverables

Renard T. Jenkins, the public broadcaster’s senior director of operations: production, media and distribution, talks about why PBS is converting to the Interoperable Mastering Format for delivering programming to OTT services. While the move was spurred by a Netflix requirement, Jenkins says that because of the format’s many advantages “I think IMF makes sense. It is the right thing for television broadcasters to be looking at right now.”