IntoNow To Power ABC Debate Polls

Yahoo’s IntoNow To Power ABC’s Debate Polling

Is IntoNow’s New App A Social TV Game Changer?

Yahoo Buys IntoNow, Targets Interactive TV

Yahoo has acquired the fledgling IntoNow, a company with a mobile platform that functions much like interactive TV.

Watch An Ad, Get A Free Pepsi

Consumers download the iPhone check-in app IntoNow and hit it while a Pepsi commercial plays on their TV. Audio-fingerprinting technology then recognizes the ad and a coupon gets downloaded to their phone for a free 20-ounce bottle of Pepsi Max.