EXECUTIVE SESSION WITH BILL HOFFMAN

ABC, Affils Set Up Straight Swap Of Ad Time

WSB Atlanta GM Bill Hoffman, who’s also the chairman of the ABC Affiliates Board, explains the third phase of the ad inventory exchange between ABC and the affiliates. Unlike the earlier two parts of the program, this will involve no cash changing hands. Hoffman says this and other cooperative arrangements illustrate a desire of the network’s management to work toward win-win solutions.