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AT&T, Dish, WPP Group To Jointly Buy Invidi

MediaPost | by TVNewsCheck

Striking an unusual three-way deal, AT&T, Dish Network and WPP Group have announced plans to acquire ad-technology company Invidi Technologies. Invidi, which provides media companies with addressable TV advertising platforms, will continue operating independently under the three companies’ ownership.

Invidi Gets Keyword Search Patent For TV

MediaPost | by TVNewsCheck