Over the last several months, stations were reminded about the risks of publishing ads or engaging in promotional activities that use the terms Super Bowl or March Madness without first asking the NFL or the NCAA, respectively, for permission. With millions of viewers about to tune into the Olympic games in Rio this August, here’s a reminder that any Olympic trademarks, symbols or other branded content should not be used in advertising and marketing campaigns across any media platforms (on-air, websites, social media sites, in hashtags, apps, etc.) except by authorized advertisers.
NBC has responded to media reports questioning edits to IOC President Thomas Bach’s speech during the opening ceremony of the Olympics, in which Bach urged everyone not to discriminate against people from other countries. “The IOC president’s comments were edited for time, as were other speeches, but his message got across very clearly to viewers,” an NBC spokesperson said.