While reports of exhibitors backing out of the upcoming NAB Show are occurring on an almost daily basis, one major exhibitor says it stays committed to being in Las Vegas next month. Acknowledging the seriousness of the worldwide coronavirus outbreak, Steve Wind-Mozley, CMO of Vizrt Group, said “We will not opt out of the global community we serve, so whilst we respect the difficult decisions some of our industry colleagues have made with regards to show attendance, we choose a different path. We remain focused on supporting our customers to the best of our ability and if that means greeting them on our booth at NAB and it’s safe to do so, we’ll have the coffee on.”
Just over a year after publication of SMPTE’s 2110 suite of standards for handling professional media over managed IP networks, the TV industry’s focus has switched from how to transport the data to refining the technology supporting the standard.
TVNewsCheck’s 2017 Women in Technology Leadership Award honoree spearheaded Imagine’s IP transition strategy while coaxing staffers and customers to embrace momentous change. Her mantra for company insiders: “It’s OK to fail. If you try to protect yourself and focus only on what you know, you’re not going to enjoy what’s coming.”
One day soon, broadcasters will have the ability to do much more than distribute linear channels and support digital and social media platforms. The next big wave in TV will involve delivering content for channels that can be customized to individual viewer tastes, and the technology that will enable companies to cash in on this multi-billion dollar opportunity is IP. This story is part 2 of a series, Tech Leaders on the IP Transition, sponsored by Grass Valley, a Belden brand. Read part 1 here.