Tablets and their users were the overwhelming message this week at the TV of Tomorrow conference in New York. And while the new multiscreen world is opening up new revenue streams, it’s also putting an enormous amount of pressure on content companies to build apps.
Dyle, backed by a consortium that includes NBC, Fox and station owners, launches for Apple’s iOS devices today. The service brings legal, live television to mobile devices, but with a few strings attached.
Early results of the research into reach, duration, frequency and page views of consumers’ iPad apps and Web usage will be presented at today’s ARF re:Think Conference.
NBC on Feb. 8 will roll out a new documentary series, Hidden Planet, featuring foreign correspondent Richard Engel that will stream directly to the iPad via the Rock Center app.
An internal memo says the devices will be given to its newspaper staffs to “meet the demands of the new news cycle, one that requires agility in real-time reporting, social media and greater emphasis on video storytelling, further increasing our competitive advantage.”
As the Young Broadcasting CBS affiliate readies its new high-definition studio, robotic cameras and editing systems, it’s also getting rid of paper scripts for its anchors, moving to iPads.