Streaming is important but complicated for PBS, according to Ira Rubenstein, chief digital and marketing officer for the public broadcasting network. “For the last eight years I’ve been at PBS, I’ve been very focused on broadening the distribution of our local stations to digital, and you have to do that at scale,” said Rubinstein, speaking at a session at NAB Show’s Capitalize Experimental Zone theater on Sunday.
Ira Rubenstein, a two-decade entertainment industry vet who has worked at Sony, 20th Century Fox and Marvel Entertainment, is joining PBS On March 24 as general manager of digital.
