After investing north of $600 million and over seven years into iVillage, NBC Universal has decided to fold its once-prized digital property into Today.com. The disbanding of iVillage comes roughly a year after NBCU shifted the female-focused property from the NBC Entertainment digital group to the NBC News Digital Group.
The online community for women becomes part of the NBC News Digital portfolio overseen by Vivian Schiller, senior VP and chief digital officer at NBC News.
Telemundo and iVillage team on iVillage Mujer De Hoy. Editor Jessica Serrano will regularly appear on Telemundo’s morning show Levantate, highlighting stories from a Latina perspective.