The goal of the cable network that debuted Feb. 10 is to reach black audiences with stories that give a broader perspective about their community than what other networks provide. “We are more than athletes and entertainers, and on the hard news side, we’re more than crime,” said former U.S. Rep. J.C. Watts, BNC’s chairman.
Former cable lobbyist/executive Bob Brillante (right) and former Oklahoma congressman J.C. Watts are sure it has. Their Black News Channel is slated to go live to at least 33 million MVPD homes on Nov. 15, hoping to attract black viewers and steal ratings from CNN, MSNBC, Fox News and others. In a TVN Tech feature tomorrow, we’ll look at the $26 million facility the network is building in Tallahassee, Fla., and the major roles that Bitcentral, Vizrt, Sony and others are playing.