OTT Love Blooms Fullest When Cord Isn’t Cut

A new J.D. Power study finds that consumers are happiest when running OTT services like Netflix or Hulu while simultaneously keeping cable or satellite service intact. A June/July survey of nearly 4,000 consumers found that “those who have cable packages are happiest about their streaming services, while satisfaction is lowest among cord cutters, closely followed by ‘cord nevers,’ ” Steven Perlberg reports.

Study: Most Reluctant To Cut Cable TV Cord

In its inaugural “Residential Pay-to-View” study, J.D. Power & Associates found only 3% of U.S. consumers who subscribe to either cable or satellite television services have completely “cut the cord” from those services in favor of other viewing options.