The average U.S. household increased its streaming subscriptions to four from three in the past eight months, chipping away at SVOD pioneer Netflix’s market share, according to a J.D. Power survey. Netflix still holds the No. 1 spot among streaming services — it had about 74 million U.S. and Canadian subscribers in 4Q 2020 — but five of the next six largest streaming providers gained market share since April 2020.
On Monday, Nielsen introduced the Nielsen Auto Cloud fueled by J.D. Power, a marketing and measurement platform that combines the power of the Nielsen Marketing Cloud with J.D. Power’s world-class car-buyer intelligence and insights. The companies said this next-generation cloud technology provides automotive advertisers, agencies and media owners direct access to audience data from Nielsen […]
Pay-TV subscribers in the United States are growing increasingly satisfied with over-the-top streaming TV services vs. traditional cable TV, but they also are spending nearly an hour more a week watching regularly scheduled television programming than they did two years ago. That increasingly complex consumer relationship with streaming and cable television is explored in detail in a trio of new J.D. Power studies.
March U.S. auto sales continue to outpace last year’s levels despite rising gas prices and inventory uncertainty following the earthquake in Japan, J.D Power and Associates said today in a monthly report. The research and consulting firm projected March total light-vehicle sales to top 1.2 million units, up 9 percent from March 2010. New-vehicle retail sales alone account for a forecasted 991,900 units. This represents a seasonally adjusted annualized rate of 10.9 million units, up 15 percent from the same period the year before.