Comcast has named a new president of its advertising division, appointing industry veteran James Rooke to the role. Rooke steps into the position to replace former Comcast Advertising President Marcien Jenckes who is now heading up the Comcast-Charter joint venture to build a next-gen streaming platform. Rooke will report to Jenckes, who in addition to the JV role is also managing director of Comcast’s advertising group.
He will oversee Comcast Advertising, including AudienceXpress, Effectv and FreeWheel.
