Makegoods Still Making Trouble for Stations As They Look To Advance Advertising Platforms
Agencies want broadcasters to run what they pay for and feel that should no longer be challenging in 2023, executives from Sinclair, Magna, Icon International and Locality said during a TVNewsCheck webinar last week.
Executives from NBCUniversal Television, Disney Advertising, ICON International and UM Worldwide lamented the yawning chasm that remains between TV’s linear ratings and digital metrics in a TVNewsCheck webinar last week, but they said both the data and technology are progressing to close the gap.
Executives from NBCUniversal, Disney Advertising, UM Worldwide and ICON International will look at the increasing use of data to target and track customers and to assess the impact of campaigns in a TVNewsCheck Working Lunch Webinar at 1 p.m. on July 28. Register here.
