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‘Localists’ Turn To TV Before Hyperlocal Sites

Advertising Age | by TVNewsCheck

Many players in the content business are building new websites to provide “hyperlocal” local coverage — comprehensive community news that sometimes goes down to the block level — in bids for highly engaged readers and countless small advertisers. But new research shows that the heaviest consumers of local news, including hyperlocal reports, still rely most often on TV, newspapers and radio, according to this article by Jason Klein, president-CEO of the Newspaper National Network.