TVB FORWARD
TV Stations And Cars: A Winning Synergy
Since hitting record low sales in 2008, the auto industry has surged. That’s good news for local TV says Jason Stein of Automotive News. Local dealers are spending up to six times what they did in 2009 on TV advertising, he said. And with the market so “red hot,” car manufacturers, which usually spend on national ads, are also buying more local TV.
