Jeff Hoffman became president-GM of Graham Media’s WKMG Orlando in July. The CBS affiliate has made ratings strides with a “Getting Results” approach to TV news. In the February ratings period, WKMG won outright at 11 p.m. in total viewers as well as the 25-to-54 age group most important to news advertisers. Hoffman talks about the successes.
With the ‘Getting Results’ approach of GM Jeff Hoffman, Graham Media’s Orlando CBS affiliate says it built on what it was doing best and now has a unified identity.
The former GM of WTKR-WGNT Norfolk, Va., will take over leadership of Graham Media Group’s CBS affiliate beginning June 29. He succeeds Skip Valet, who announced earlier this month that he was leaving.