COMMENTARY BY MARGARET SULLIVAN

CNN Chief’s Ratings Lust Helped Give Us Trump

As the 45th president’s second impeachment trial arrives on Tuesday, CNN viewers might want to recall how Trump’s presidency came about in the first place. It was in no small part the work of CNN chief Jeff Zucker, who announced last week that he will leave the network at the end of 2021. It started with Trump’s celebrity breakout on The Apprentice two decades ago. Zucker was the NBC executive who used Trump to boost the network’s troubled ratings. In the process, he made Trump himself a household name.

CNN Chief Jeff Zucker To Exit After 2021

According to multiple sources with knowledge, the CNN president confirmed in a morning editorial call that he will stay in his role through the year. This comes amid speculation about his future — and, thus, CNN’s future — and about his potential political ambitions. He was expected to step down early this year.

CNN Is Having A Moment. Could It Be One Of Jeff Zucker’s Last?

No-holds-barred reportage has been given more of a spotlight in the Zucker era, but there are concerns his time may be nearing an end. A Zucker farewell is a real possibility, according to four people familiar with the matter, spurring no small amount of hand-wringing at the AT&T-owned news stalwart. The executive has indicated he’s unsure if he wants to continue much longer, these people say, citing his eight years managing the outlet during one of the most intense news cycles in recent memory.

The End Of CNN’s Jeff Zucker Era?

There’s been friction with WarnerMedia CEO Jason Kilar, who, says one CNN staffer, “has no idea what’s about to walk out the door.”

CNN’s Zucker Faces What Might Be His Last Lap

Under AT&T, CNN chief Jeff Zucker felt blindsided by a recent overhaul of WarnerMedia that slimmed down his role. The 55-year-old’s contract expires next year and he hasn’t committed to extending his deal in meetings with WarnerMedia brass and communications with CNN employees, people familiar with the situation say.

Jeff Zucker Helped Create Donald Trump. That Show May Be Ending

The coziness between the TV executive and Donald Trump is a Frankenstein story for the cable news era. But then the monster got away.

Zucker: Most Of CNN Won’t Return To Offices Before September

CNN’s Jeff Zucker told the network’s workforce on Wednesday that most staffers will not be returning to their offices until early September as precautions remain to curb the spread of the coronavirus. Zucker said that as they look to phase back in “very slowly, we will not be returning to the office in any significant way any time soon.”

NATPE 2020

Tartikoff Honorees Push Diversity, Press Freedom

On Wednesday evening, NATPE presented its 17th annual Brandon Tartikoff Legacy Awards at a dinner in Miami. The winners (l-r): Marcos Santana, president of NBCUniversal’s Telemundo Global Studios; Courtney A. Kemp, television creator, producer and writer; Karey Burke, ABC Entertainment president; actress Christine Baranski; and Jeff Zucker, chairman, WarnerMedia News and Sports and president, CNN Worldwide. The dinner benefits the NATPE Educational Foundation, with a portion going to the Broadcasters Federation of America.

Tartikoff Legacy Award Recipients Named

Christine Baranski, Karey Burke, Courtney A. Kemp, Marcos Santana and Jeff Zucker will be honored at an awards dinner gala during NATPE Miami 2020 on Wednesday, Jan. 22, to benefit the NATPE Educational Foundation.

CNN Chief ‘Open’ To Talking With Shep Smith

Jeff Zucker, the president of CNN Worldwide, suggested Thursday that the AT&T-owned news outlet would be “open” to speaking with the former Fox News Channel anchor when he is allowed to start looking for a new job. Smith left Fox News Channel abruptly earlier this month after clashing publicly with Tucker Carlson, one of the network’s primetime opinion hosts.

Trump Threatens To Sue CNN

Donald Trump has sent CNN an extraordinary four-page letter that pledges legal action. The president says the cable news outlet is violating the Lanham Act.

Zucker Top Candidate For WarnerMedia CEO

Zucker, the president of CNN, is now the leading — if not the only — internal candidate being considered to become chief executive of WarnerMedia, the new conglomeration owned by AT&T that includes Warner Bros., HBO and Turner Broadcasting, according to five high-level WarnerMedia sources. He is currently the head of news and sports for WarnerMedia.

Zucker: AT&T May Bid For Sports Rights

Major media companies like Disney, Comcast, CBS and Fox are always jockeying for the rights to broadcast America’s most popular sports. AT&T may join their ranks. The telecommunications giant, through its WarnerMedia subsidiary “will certainly continue to be a significant player … to be aggressive when appropriate and strategic” in the sports-rights arena, says Jeff Zucker, who on Monday was named chairman of WarnerMedia’s news and sports properties.

Zucker Expected To Oversee Turner Sports

Jeff Zucker, the leader of cable-news outlet CNN, is about to add sports to his portfolio, giving him expanded oversight of more of the most valuable content in today’s media landscape — live programming. Zucker is expected to head AT&T’s Turner Sports, according to three people familiar with the matter, broadening his influence at the telecom giant as it moves quickly to re-organize WarnerMedia.

CNN’s Zucker Interested In Running For Office

CNN’s Jeff Zucker Back Following Surgery

Zucker Joins Fight To Monetize Mobile News

CNN President Jeff Zucker has joined the chorus asking tech and ad firms to help monetize news on mobile platforms. “Otherwise, good journalism will go away,” Zucker said in Barcelona.

Zucker Wants Probes Of Google, Facebook

CNN boss Jeff Zucker has called upon advertisers and tech firms to help find new way to monetize news content on mobile platforms, and on authorities to pay closer attention to the power wielded by Google and Facebook, as news providers try to adapt to the changing digital landscape.

CNN: Zucker Has No Interest In Running ESPN

CNN is shooting down reports that its president Jeff Zucker is a candidate to run the Walt Disney Co.’s ESPN. Disney has been looking for a new top executive to run the beleaguered sports media giant since the sudden departure of John Skipper, who left the company Dec. 18 to deal with a drug addiction.

AT&T Supporting Jeff Zucker Despite Trump

AT&T is standing behind CNN leader Jeff Zucker in the face of President Trump’s constant criticism of the news channel’s coverage — and as Trump’s Department of Justice now decides whether to allow AT&T to buy CNN parent Time Warner.

CNN’s New House of Horrors

The good news is that the network’s future overlords are publicly supporting Jeff Zucker. But what will things look like in a year?

GIANTS OF BROADCASTING

Zucker: White House Attacks ‘Emboldened Us’

CNN chief Jeff Zucker didn’t mention Donald Trump’s name or utter the phrase “fake news,” but he devoted a sizable part of his Giants of Broadcasting acceptance speech Wednesday to emphasizing the cable news network’s plan to hold firm amid a constant barrage from the White House.

CNN Vs. The Leader Of The Free World

President Trump, in a series of denunciations of CNN and a video depicting him wrestling it, is “trying to bully us,” said its president, Jeffrey Zucker. The president’s denunciations — in stinging tweets and slashing speeches, in phrases like “fraud news” and “garbage journalism” — have far outstripped his criticisms of other prominent news outlets. And his attacks have spawned a cottage industry of Trump supporters who have declared a digital war of sorts against CNN, including gotcha videos of network employees and threatening messages sent to anchors’ cellphones.

Zucker In Crosshairs If AT&T-TW Merger OKd

AT&T will look to “neutralize” CNN President Jeff Zucker after it buys Time Warner, the New York Post is reporting. The buzz from the telecommunications giant comes as CNN is being slammed for highly publicized missteps — including botched reports tied to the federal probe of possible collusion between President Trump’s campaign and Russia, according to three sources familiar with the thinking of AT&T brass.

Zucker Blames Trump For Press Threats

CNN chief Jeff Zucker says the level of threats faced by his journalists is more serious than people realize and he lays the blame squarely at the feet of President Donald Trump and other politicians he says try to delegitimize the press. Zucker called it “unconscionable and dangerous and they should know better.”

CNN Had A Problem; Donald Trump Solved It

Inside the strange symbiosis between Jeff Zucker and the president he helped create.

Trump Rips Baldwin, Schumer, Zucker On FNC

President Trump has some harsh words for Senate Minority Leader Chuck Schumer, Saturday Night Live’s Alec Baldwin and CNN Worldwide President Jeff Zucker during an interview with Fox News’ Jesse Watters that will air on Saturday night.

CNN’s Zucker Unveils Plan To Rule Digital

Amid his feud with the president, CNN chief Jeff Zucker is taking his battle for TV news dominance online with a monthly audience of 100 million and a strategy to beat Vice and BuzzFeed, move stars like Anthony Bourdain and W. Kamau Bell to the web, and launch Casey Neistat, the vlog star he hired on the advice of his teen son.

CNN’s Zucker Denies Eyeing NYC Mayoral Bid

What could possibly persuade Jeff Zucker to exit his current job as boss of CNN Worldwide? A bid for New York mayor, perhaps? One source suggests Zucker has been reaching out to Gov. Cuomo’s advisers to see if it might be feasible. “It is 10 times 100 percent not true,” Zucker responds.

Zucker: CNN Won’t Pay Trump To Appear In Debate

CNN’s Zucker To Visit D.C. Amid Newsroom Discord

Zucker: CNN May Make Feature Films

CNN Worldwide President Jeff Zucker said Monday the network will consider making scripted feature films as it seeks to diversify its content.

Zucker: ‘I Like Having To Turn Something Around’

Jeff Zucker has endured cancer, Hollywood and being TV’s wunderkind. so why not take on CNN?

At Crossroads, CNN Seeks To Reassert Itself

early two years after taking over one of the most prominent news brands, Jeff Zucker is still trying to define CNN’s place in a world of unlimited, real-time information.

Zucker: CNN Will Do Less With Less

CNN chief Jeff Zucker recently shared not so encouraging words with some of the news operation’s employees, many of whom have been bracing for potential jobs cuts. “We are going to do less and have to do it with less,” Zucker said during a call-in to a news meeting last week. The Atlanta Journal-Constitution recently received a partial transcript of the call from a Turner employee who asked not to be identified.

CNN’s Zucker Looking For Developing Talent

CNN Ratings At Lows After One Year Under Zucker

Jeff Zucker Plans Massive Change At CNN

After almost a year of tinkering, CNN Worldwide President Jeff Zucker has concluded that a news channel cannot subsist on news alone. So he’s planning much broader changes for the network — including a primetime shakeup that’s likely to make CNN traditionalists cringe.

Iranian President Meets With Media Elite

Iranian president Hassan Rouhani met with the nation’s top media in an off-the-record interview to discuss why he turned down a meeting with President Obama and concerns over Iran’s nuclear capabilities. Broadcasters at the meeting included ABC News anchor Diane Sawyer, CNN president Jeff Zucker, NBC News chief foreign affairs correspondent Andrea Mitchell and PBS’ Gwen Ifill.

Zucker Believes Digital Is The Future For CNN

Jeff Zucker, president of CNN, speaking at Fortune‘s Brainstorm Tech conference: “We don’t care what screen you are watching CNN on, as long as you can see the red logo on whatever screen you are using to access us. And to us, mobile is probably the most important part of our future, but digital as a whole is where we’re concentrating everything.”