Q&A WITH JEN LEUNG
Why The Newfronts Are Actually Useful
They may not actually impact digital ad spending. But buyers say they’re useful for previewing new ad products. Jen Leung, associate media director at Wieden+Kennedy New York, talks about the value of the newfronts, when digital video producers will move away from the newfronts and toward individual presentations, and how the newfronts impact digital spending.
