Executives from NBCUniversal Local, Disney Advertising Sales Local, E.W. Scripps, Tegna and Ticker News shared their insights and experiences in maximizing streaming revenue and the most promising pathways to growth at a TV2025 session. Despite the expected election year bonanza, there are challenges. Among them: the lack of consensus about what currency should be used for transactions.
BORRELL MIAMI 2020
Local Media’s Digital Faithful Meet In Miami
OTT and revived TV membership models were among the highlights of a local digital advertising conference that just managed to sneak in under the coronavirus wire.
Hulu has hired two senior advertising executives who will head up two of four new sales units at the video streaming service — Jennifer Donohue and Tracie Maffei.
