Q&A WITH JENNIFER SIKORA

Behind The Use Of Second Screens With TV

Media multi-tasking is certainly nothing new, but second screens have taken that multi-tasking to new heights. Nearly half of viewers are using a mobile device, such as a smartphone or tablet, while watching television, according to a new report from CivicScience. Jennifer Sikora, VP of marketing at CivicScience, talks about who’s using second screens, why they’re doing it, and how this can impact advertisers.