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Ads On NBA Jerseys Are Part Of The Mix

Sports Business Journal | by TVNewsCheck

If the NBA sells corporate advertising on game jerseys, which many believe is inevitable, network partners Turner and ESPN will get certain spending guarantees related to those contracts — a development that was negotiated as part of the league’s massive nine-year, $24 billion media deals. But that’s where the clarity ends, because the details of what the networks will receive — and from whom — remain as undefined as the league’s future policy on selling jersey advertising.