Ads On NBA Jerseys Are Part Of The Mix

If the NBA sells corporate advertising on game jerseys, which many believe is inevitable, network partners Turner and ESPN will get certain spending guarantees related to those contracts — a development that was negotiated as part of the league’s massive nine-year, $24 billion media deals. But that’s where the clarity ends, because the details of what the networks will receive — and from whom — remain as undefined as the league’s future policy on selling jersey advertising.