The cannabis business presents strong opportunities for broadcast’s core advertising, but it’s a legal and regulatory minefield. Still, there’s hope broadcasters can get a much-needed safe harbor to accept ads for properly vetted CBD and marijuana products via banking legislation in the Senate.
This evening, CBS will introduce Norah O’Donnell as the anchor of its evening news show in the hope that she can restore it to its former glory. I’m skeptical. It’s going to take more that a new personality — even one as appealing as O’Donnell — to turn things around at CBS and, more important, to make the evening news genre relevant to the millions who have strayed away or who have never given it a chance.
Why not? I’d like a cushy government job as a bridge to retirement and I’m fully qualified. I’m a winner, I can tell it like it is using old newsroom language and I’ll schlong anybody who gets in Trump’s way. Here’s my pitch.