Evoca, a broadcasting-based multichannel pay service, is launching in Boise this summer with confidence it won’t meet the fate of two previous similar ventures because of its reliance on NextGen TV with its IP interoperability, expanded capacity and superior receivability.
As 1Q earnings come to a close, it’s clear that 2020 will no longer be a year of double-digit ad growth driven by record political spending. On the plus side, local TV has proved once more that the business is fundamentally sound and resilient. Also, Dennis Wharton has had enough.
Soo Kim took a shot across the bow at Tegna’s management in conceding his loss in a proxy fight last week. But beyond his Tegna stake, he’s backing other broadcast ventures in which a larger strategy is harder to see. Bonus news and commentary: The pandemic could hurt retrans revenue as well as ad revenue; group stock prices can’t get much worse; Nexstar offers a hard plan to soften AE woes; and TV and radio take another step toward full newsgathing equality.
A barrage of recent headlines has bemoaned the coronavirus-induced death of local news. But let’s not conflate newspapers’ endangerment with the robust television stations tirelessly tackling the pandemic.
The coronavirus has caused massive collateral damage to the economy, taking down with it initially rosy predictions for spot advertising in 2020. But one bright spot on the horizon is that political dollars still will come, and broadcasters have the solace of diversified revenue thanks to retransmission consent to spare them an even crueler blow.
Rule changes, mics on coaches and in the faces of players on the sidelines bring viewers a fresh perspective, creating an intimacy more akin to what you find in televised baseball, tennis or golf.
The cannabis business presents strong opportunities for broadcast’s core advertising, but it’s a legal and regulatory minefield. Still, there’s hope broadcasters can get a much-needed safe harbor to accept ads for properly vetted CBD and marijuana products via banking legislation in the Senate.
This evening, CBS will introduce Norah O’Donnell as the anchor of its evening news show in the hope that she can restore it to its former glory. I’m skeptical. It’s going to take more that a new personality — even one as appealing as O’Donnell — to turn things around at CBS and, more important, to make the evening news genre relevant to the millions who have strayed away or who have never given it a chance.
Why not? I’d like a cushy government job as a bridge to retirement and I’m fully qualified. I’m a winner, I can tell it like it is using old newsroom language and I’ll schlong anybody who gets in Trump’s way. Here’s my pitch.