OPEN MIKE FROM JIM WILLI
Local TV News Learns How To Be Relevant Again
In these pandemic times, local newscasts are developing creative stories that offer real answers to viewers’ main concerns. They are finally opening two-way communication channels with the viewers’ and answering their questions in meaningful ways. In short, local TV newscasts have finally found their way out of their self-created rut by becoming relevant to their audience once again. And ratings have followed.
Fifty sounds like a pretty good number to AR&D’s Jim Willi. He has announced his retirement after 50 years in broadcasting — the last 28 at international consulting firm AR&D. […]
