In these pandemic times, local newscasts are developing creative stories that offer real answers to viewers’ main concerns. They are finally opening two-way communication channels with the viewers’ and answering their questions in meaningful ways. In short, local TV newscasts have finally found their way out of their self-created rut by becoming relevant to their audience once again. And ratings have followed.
Fifty sounds like a pretty good number to AR&D’s Jim Willi. He has announced his retirement after 50 years in broadcasting — the last 28 at international consulting firm AR&D. At AR&D, Willi was an owner who served in a number of executive roles including president, senior vice president of multimedia innovation and senior station […]