Jimmy Pitaro pledged a “resetting” of the network’s relationship with the NFL, but is reining in talent and placating the league a winning bet?
Jimmy Pitaro said today: “I have no idea if [Amazon, Google and Facebook] are going to be interested specifically in Monday Night Football, but I do believe that several new media companies are going to be interested in acquiring more NFL rights.”
ESPN is dealing with a declining subscriber base and paying higher rights fees. A host of digital competitors are waiting in the wings to get some of its rights. It’s launching a direct-to-consumer service later this spring. But multiple sources point to ESPN’s fraying relationship with the NFL as the top priority for new ESPN President Jimmy Pitaro. Pitaro considers the NFL relationship a priority and already has met with league executives in his first few days on the job.