Joe Cerone

Agencies want broadcasters to run what they pay for and feel that should no longer be challenging in 2023, executives from Sinclair, Magna, Icon International and Locality said during a TVNewsCheck webinar last week.

Executives from Sinclair, Magna, Locality and ICON International will explore the many ways to potentially streamline local television ad buying and selling and which methods are furthest along the track in a TVNewsCheck Working Lunch Webinar on July 27. Register here.

Executives from NBCUniversal Local, Magna Global, Zenith and Dentsu told a TVNewsCheck webinar last week that the move from GRPs to impressions, plus Nielsen’s inclusion of BBO homes in its measurement, will make for a year of transition before ratings normalize.