Joe Namath

Many advertisers went for a more serious, toned-down feel than in previous years. Budweiser, Coca-Cola and Chrysler all hit patriotic notes. RadioShack got praise for its surprisingly frank acknowledgement of its dated image — and its use of 1980s pop culture figures including Alf. And “Seinfeld” characters Jerry, George and Newman got together for a mini reunion for Jerry Seinfeld’s show Comedians in Cars Getting Coffee. Still, the ads seemed to be upstaged by Joe Namath, at least on social media. When the football hero appeared on the field for the coin toss wearing a massive fur coat, Twitter and other sites buzzed with jokes.