Spotify Lands Joe Rogan Podcast For $100M

Joe Rogan, comedian, television host and mixed martial arts commentator, who has become one of the most influential and lucrative podcast hosts in recent years. is taking his podcast to Spotify Technology in a licensing deal worth more than $100 million, according to a person familiar with the matter. His full library, dating back 11 years, is to hit the service Sept. 1, and become exclusive to Spotify after that, before the end of the year.

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