TV’s digital businesses are in a strong position to withstand Google’s eventual phase-out of third-party cookies in 2023, says Joe Weir, Cox Media Groups SVP of digital, but that means cultivating its own walled gardens in the process. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
Executives from E.W. Scripps, Cox Media Group, CBC and Disney told attendees of a TVNewsCheck virtual conference that advertisers are warming to the fact that neither a linear- nor digital-only approach can be as effective as a multiplatform buy. Above, Maggie Drake, Scripps senior director, OTT revenue, said she is starting to see advertisers gravitate toward digital and away from linear ads.
A panel at TVNewsCheck’s June 9 virtual conference, Streaming News 2021, will detail the most effective ways of monetizing streaming news content with executives from Disney Advertising Sales, The E.W. Scripps Co., Cox Media Group and CBC. Register here.
Joe Weir, Belo’s VP of digital, in an exclusive interview with NetNewsCheck talks about the TV company’s efforts on multiple digital fronts, including recasting its deals program, producing more video content and forming a digital advertising services company. “Every single day, we get more and more information about the growth of display advertising and the growth of digital,” Weir says.
Michael Valentine has been named vice president/content for the 15 Belo TV stations, while Joe Weir becomes vice president/digital.
Belo GM of interactive Joe Weir and a panel of media and daily deals executives told ILM West attendees that the crowded deals space needs to improve deal quality and find different ways to reach consumers to keep them coming back.