Television broadcasters around the country today are testing the ATSC 3.0 audio watermark as part of their ATSC 1.0 (A/53) transmission. Not only are the tests aimed at offering them greater insight into who is watching and how internet-connected TV services are used by viewers, but they also offer the chance for participating broadcasters to come out of the chutes running once the next-gen TV standard is finalized and approved by the FCC. Above, NAB’s So Vang at an ATSC 3.0 interactivity demo at the 2016 NAB Show.
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