EXECUTIVE SESSION WITH JOEL EWANICK
Spot TV Helps Drive GM’s Ad Strategy
GM’s global chief marketing officer oversees an advertising juggernaut that last year spent almost $1.8 billion in the U.S., with more than $166 million of that in TV. He talks about why spot TV continues to hold value for GM’s brands; how it can be even more effective; as well as the increasing importance of, and emphasis on, its growing and evolving digital ad strategy.
