AccuWeather founder Joel Myers explains how his State College, Pa.-based company and the business of TV forecasting have changed over the decades, the qualifications needed for calling the weather on TV and the role of government in the now heavily commercialized business of forecasting. This is the first of a three-part special report on weather. Part 2 will appear Wednesday morning and part 3 will run Thursday.
The new digital-savvy audience with smartphones and tablets is expecting big changes from TV stations, their leading and most trusted news source. It’s up to broadcasters to meet those expectations by integrating into their newscasts social media, real-time polling, user-generated content, street-level traffic and weather and hyper-local crime reporting.