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Sony Taps Agency To Launch Vue Service

Advertising Age | by TVNewsCheck

Johannes Leonardo has picked up the account for Sony’s new PlayStation Vue streaming TV service after a review that began last fall, according to people familiar with the situation. The cloud-based TV service, delivered through Sony’s PS4 and PS3 consoles, has been available in initial markets such as New York, Chicago and Philadelphia since March, and limited promotion has appeared in those areas. A national campaign is expected to begin later this year as Sony gains rights to TV stations in other markets and the service expands.